Twentieth Century Drifter (Run Your Own Race)

Indy Car Driver Bill Cheesbourg

I originally started this conversation on my Social Media blog back in May 2011, right after starting Country Music Chat #CMchat.  I revised it a bit here and there but pretty much exactly the same.

“Run Your Own Race” (the title of the original post) is something my Grampa used to always say, and “don’t drive by the rearview mirror” was a phrase students across the Nation heard when he spoke at Drivers Education classes. Coming from an Indy Car/NASCAR/Open Wheel/Stock Car Champion, I interpreted this as a racing and/or everyday driving tip.

He also said things like, “drive three cars ahead of you”, and “second guessing your instincts often causes accidents”.

Looking back, I see how he literally applied these sayings to life, and why he drilled them down my throat. He died before I had enough self awareness to realize the value of these clever anecdotes.

Focus On What YOUR Track Looks Like

In racing you look for your own groove in the pavement, or dirt. Worrying about who or what’s behind you, causes you to start running their race. It is easy to get consumed by your perceived competition.  Inevitably you start reacting in defense, instead of taking action with strong intentions.  As for hesitation and doubt of what to do next, it really helps when you have your own goals, and definitions of what success looks like. No one else can tell you what you are trying to achieve, you have to come up with that yourself.

Also keep in mind, that no one wins on the first lap, it is setting a pace you can maintain, and take care of your tires, gas, engine, chassis, body etc along the way. There is much strategy to consider, but try not to put too much pressure on yourself to stay ahead of who, you think is chasing you or, even worse, non teammates drafting you. As I learned the hard way rearview mirror driving, can cause accidents.


Did your parents, or a sibling ever tell you, “mind your own business”? Well, here’s a reminder: quit worrying about what everyone else is doing.  This is the “New Media”, populated by swaggering experts who think that there is one way *typically theirs* to get ‘er done. So there you are, trying to stay on this Superspeedway while getting cut off and pushed toward the inside field. Palms sweat and insecurity mounts; you start to second guess whether you can even make it around a second lap.  I get this…been there, done that. Being judged by self proclaimed experts spewing rhetoric, believing that they know all the “right” moves. Always remember that that is their way, and at the end of the day if it don’t apply, let it fly.

Just Be Yourself, Everyone Else Is Taken

If I had listened to everyone who told me that my website is too pink, the name of my company is silly, I’m too loud, I tweet too much, I should dress this way, I don’t talk right, my hair is too blonde, and going niche with country music and social media is dumb, I would have never even gotten on the track.

What does winning look like to you? Get dialed in, find the best pit crew to help you achieve your goals, and run your own race.

Whose race are you running?

This Marty Robbins song was our "going racing" anthem.

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Author: Jessica Northey

Everyone asks “what exactly do you do Jessica?” What some of my family members say, “she tweets for a living” is my favorite, but really the title that puts food on the table is “Social Media Influencer,” the definition sounds simple, someone who influences others through social media, but I consider myself a Citizen Journalist broadcasting and entertaining with news, thoughts, opinions, delivering information in my own unique way. Famous for my ‘sass wit and straight from the hip’ style I’ve always been called a “Social Media Pioneer” in the music industry. I’m also an On-Air/Online Broadcasting Host and Personality, Digital Media Strategist, Country and Music Blogger/Journalist as well as a Nationally recognized Speaker and Founder of Country Music Chat, News and Views Entertainment Website My favorite accomplishment is starting the largest Country Music Hashtag community in the world Country Music’s #CMChat. It all started with a hunch...back in the early 2000’s I would dial up the internet via AOL and join chat rooms whilst watching my favorite programs on TV. Loved watching Reality Shows with my Mom in Tucson, and blowing her mind with how I always knew who was going home on the Bachelor or Big Brother. Don’t think she ever caught on that I was talking to people via computer on the East Coast, where it had already aired. (We didn’t have the uber-spoiler Twitter or Facebook to ruin results and awards shows for us yet.) I’ve been taking over the internet, one tweet at a time and have accumulated over 3 Million followers/friends/fans across all my Social Media networks. Over the years I’ve been consistently ranked as an influential online personality and even named as a Forbes Top 50 Social Media Power Influencer. I was the first person Merle Haggard followed when he got on Twitter and spent the day with Garth Brooks at Twitter and Facebook when joined the social media world.

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1 Comment

  1. Marty Robbins has always been one of my favorite country singers. Thanks for the info about his NASCAR racing. Somehow I had missed that about him.

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